A new survey reveals that more than 20% of 18-24 year olds would choose live chat with an expert if they had a query with an online transaction.
Matthew Haines from nGernea said: “It’s clear from the research that the customer service landscape is changing. Online channels such as email, web self-service and live chats are quickly overtaking phone as the preferred contact method for UK consumers.”
Waiting for a reply to emails also annoyed one-third of the sample. Businesses are warned that customers’ biggest frustration with online customer service is being kept on hold by the call centre, with 66% saying this is a big turn off.
Andrew Gill, Director, ChatBadge.com said “this survey confirms our qualitative research into the preferences of young consumers in the UK and US, particularly those purchasing high value items from internet retailers. Customer support technology such as ChatBadge help internet retailers and call centres increase online sales and improve customer loyalty”.
The survey used stats from a UK YouGov nationally-representative sample of 2000+ people and was commissioned by nGerera, a customer interaction management specialist.